KPIs

Share of sessions that exit or hard-back after seeing a consent prompt before making a valid choice.

Page-load or interaction-readiness delay introduced by consent-management scripts and blocked third-party tags.

Share of sessions that exit, refresh, or go back shortly after the first scroll interaction on a page.

Active interaction time per session or active user, measured by the analytics tool (e.g., GA4 active foreground time).

Share of eligible sessions where the user reaches the footer or uses footer-level support, policy, account, or contact links.

Share of form starts that result in a successful submit, segmented by new vs. returning visitors.

Share of users who choose a guest / browse-without-account path when one is offered.

Share of primary-CTA clicks immediately followed by a back-navigation or exit on the next screen.

Share of users who correctly predict what an icon or signifier will do before activating it.

Share of sessions on a first-touch landing page that end without meaningful engagement.

Click-through rate on information-seeking CTAs — "Learn more," "How it works," "See pricing," "Compare options."

The 75th percentile Interaction to Next Paint for pages where scrolling, tapping, keyboard navigation, or section changes should respond quickly.

Share of users who open consent preferences and successfully save, reject all, or accept selected categories.

Privacy, cookie, consent, or access complaints per exposed session or per active user.

Share of sessions with repeated rapid wheel, touch, trackpad, scrollbar, or keyboard-scroll attempts that do not produce meaningful progress.

Share of users who return from a detail page to the same list position or to the expected item without extra recovery work.

Conversions whose first touch was a non-converting session — the orientation-first path that closes later.

Concentrated loss of users at a scroll depth, snap boundary, pinned scene, false ending, or loading sentinel.

Share of sign-up-wall views that result in `back` or `exit` rather than a sign-up start.

Per-step abandonment rate in a multi-step funnel, with particular attention to the first step after a CTA click.

Rate at which users contact support or chat from first-touch surfaces, especially with orientation-level questions.

Share of users who complete a defined task under the success criteria set before testing.

Share of consequential control activations followed quickly by reversal, recovery, restart, complaint, or support behavior.

Share of users who make an explicit accept, reject, or saved-preferences choice through a balanced consent UI.