Landing-page bounce rate

A landing-page bounce is a session that lands on a page and leaves without an engaged interaction — measured in GA4 as the complement of engaged sessions (≥10s, conversion event, or ≥2 screen views). High bounce on a first-touch surface usually means the page isn’t answering “what is this and who is it for” fast enough.

Watch it alongside engagement time and orientation-CTA CTR — bounce alone can’t distinguish “left because I got the answer fast” from “left because the page demanded too much, too soon.”

How patterns use this KPI

Pattern	How it's instrumented	Why it matters there
Inside-Out Design	Non-engaged sessions on setup, settings, docs-entry, or onboarding pages that receive low-context traffic	A system-first first screen can convert task intent into immediate exit.
Journey-Blocking Consent	Non-engaged sessions or exits immediately after first consent UI render	A blocking prompt often turns arrival intent into immediate abandonment.
Premature Conversion	GA4 non-engaged sessions on first-touch landing pages	A hard ask before orientation produces low-engagement exits.
Scrolljacking	Non-engaged sessions on scroll-driven landing or product pages	A forced narrative can convert arrival intent into immediate exit.