KPI · Move lower
Landing-page bounce rate
Share of sessions on a first-touch landing page that end without meaningful engagement.
A landing-page bounce is a session that lands on a page and leaves without an engaged interaction — measured in GA4 as the complement of engaged sessions (≥10s, conversion event, or ≥2 screen views). High bounce on a first-touch surface usually means the page isn’t answering “what is this and who is it for” fast enough.
Watch it alongside engagement time and orientation-CTA CTR — bounce alone can’t distinguish “left because I got the answer fast” from “left because the page demanded too much, too soon.”
How patterns use this KPI
| Pattern | How it's instrumented | Why it matters there |
|---|---|---|
| Premature Conversion | GA4 non-engaged sessions on first-touch landing pages | A hard ask before orientation produces low-engagement exits. |