KPI · Move lower
Consent prompt abandonment
Share of sessions that exit or hard-back after seeing a consent prompt before making a valid choice.
Consent prompt abandonment isolates the consent UI as a drop-off step. Track consent_prompt_view -> exit and consent_prompt_view -> hard_back before accept, reject, or saved preferences.
For journey-blocking consent, this is the cleanest signal that the consent surface is acting as a wall rather than a choice.
How patterns use this KPI
| Pattern | How it's instrumented | Why it matters there |
|---|---|---|
| Journey-Blocking Consent | consent_prompt_view -> exit or hard back before a valid choice | Directly measures whether consent UI is blocking the journey. |