KPI · Move lower
Early exit after first scroll
Share of sessions that exit, refresh, or go back shortly after the first scroll interaction on a page.
Early exit after first scroll isolates the moment when users discover that movement does not behave as expected. It is stronger than generic bounce rate for scrolljacking because it ties abandonment to the first scroll interaction.
Define a short diagnostic window after first scroll, then count exits, refreshes, and back navigation. Use it with session replay or event detail to separate normal short visits from broken-control reactions.
How patterns use this KPI
| Pattern | How it's instrumented | Why it matters there |
|---|---|---|
| Scrolljacking | first_scroll -> exit / refresh / back within a short diagnostic window | Users often leave or refresh when the first scroll interaction violates expectations. |