Guest-path share

When guest paths are visible, a meaningful share of users take them — and many later convert anyway. When guest paths are hidden or visually subordinated, the same users either abandon or create an account they don’t really want, polluting the signup pool.

Measure as choose_guest_checkout / (choose_guest_checkout + choose_create_account) at the relevant decision point.

How patterns use this KPI

Pattern	How it's instrumented	Why it matters there
Premature Conversion	choose_guest_checkout / browse_without_account	A clearly offered guest path reduces false inference that account creation is mandatory.