Term
Consent Fatigue
Exhaustion and automatic dismissal caused by repeated consent prompts, cookie banners, and privacy interruptions.
Consent fatigue happens when repeated privacy prompts stop functioning as meaningful choices. Users learn to clear the obstacle quickly, accept without reading, or abandon the surface.
For journey-blocking consent, fatigue is the mechanism that turns a legal disclosure into low-quality consent. The more the interface interrupts the task, the more the user optimizes for escape instead of understanding.